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Businesswise S.A. began its operations in 2006, working in all the areas of mobile commerce. The company provides its clients with a large array of services that go from consulting to the development of “end to end” solutions. In 2007, Telefonica Movistar Ecuador established Businesswise S.A. as the leading provider of automated airtime purchases. Since then, the company has been a fundamental partner of Movistar for their implementation of automated airtime purchases in their prepaid cell phone plans. The strategic alliance between the two companies rapidly increased the market penetration of automated airtime purchases. The sales of airtime through automated purchases grew from 10% to 93% as a percentage of the market in a 3-year period.