Ecommerce in Greece is expected to be worth 4 billion euros at the end of this year. That would be an increase of over 8 percent, compared to the 3.7 billion euros the Greek ecommerce industry was worth last year.
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These figures come from the Greek ecommerce association GRECA. According to their survey, ecommerce in Greece is gaining ground, with 85 percent of internet users in this Southeastern European country making regular purchases online. For comparison: this figure was at 65 percent in 2016.
80% of purchases happen at domestic online stores
And last year, the percentage of people between the ages of 16 and 74 who’ve used the internet even once to buy something has increased from 27 percent in 2012 to over 40 percent. Currently, 85 percent of online shoppers in Greece make a major part (80 percent) of their purchases at domestic online stores.
Cash on delivery popular payment method in Greece
When Greek customers need to pay for the goods and services they buy online, they of course have several options to choose from. The most popular payment method in Greece seems to be cash on delivery, as this makes up for 54 percent of online payments.
Nowadays, over 7,000 businesses in Greece have digital outlets. At the same time it’s estimated there are 3.8 online users in Greece, GRECA’s president Katerina Fraidaki said during a press conference.