According to Ecommerce News, Germany is one of the most mature ecommerce markets in Europe, therefore 95% of the population is expected to be online in 2020. Accordingly, the RetailX Ecommerce Country Report shows that German ecommerce is expected to grow by 10% in 2020, as consumers perceive online shopping as ‘a direct delivery to my home’ (67%), followed by ‘available round the clock (66%) and ‘more convenient way of shopping (61%).
Moreover, RetailX’s study unveils that laptops are the preferred devices for online shopping, with 58% of online shoppers in Germany saying they have used one in the past twelve months, while 49% used a smartphone, and 42% used the PC. Besides, clothing and shoes are the most purchased products (58%) via mobile commerce, while the least preferred category represents groceries (18%).
Furthermore, regarding the preferred payment method used while ordering online, German-based consumers still prefer invoice, as in 2019 almost 81% of businesses still offered payment on account/invoice.