Industry News

Payments News » Global Digital Sales Grew 8% During Holiday 2019, Hitting $723 Billion – Retail TouchPoints

“Holiday digital spending jumped 8% compared to the rest of 2019, reaching $723 billion worldwide, according to data from Salesforce . Mobile once again was the top channel, accounting for as much as 80% of digital traffic and 65% of digital orders on peak shopping days. Buy online, pick up in-store (BOPIS) was also a big winner, particularly toward the end of the season. Retailers that offered this service saw 56% more active digital users (shoppers who used a site search, added a product to a cart, and started to check out or completed their transaction) during the final five days of the season. These retailers also collected 18% more digital revenue after reaching their shipping cutoff dates.”

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *