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Payments News » What Happens to Unused Gift Card Money?

“Most people who receive a gift card are quick to put it to use: More than 70% of all gift cards are redeemed within 6 months of purchase, according to one survey. But after that first 180 days, the rate of use tends to stagnate. At the one year mark, just under 80% of cards are redeemed — and as time passes, they are less and less likely to see the light of day. At any given time, 10% to 19% of gift card balances remain unredeemed — and around 6% of gift cards are never even used.”

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