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Payments News » Whitepages Pro Spins Off and Becomes Ekata

“Whitepages Pro, the leader in global digital identity verification data, today announced that it is spinning off its B2B business from the US-focused direct-to-consumer operations of Whitepages.com. Whitepages Pro will change its name to Ekata to better differentiate the company’s global B2B APIs and SaaS tool that serve the growing worldwide need for identity verification, a market projected by McKinsey to reach $20 billion in 2022. To further these efforts, the business opened a new HQ for European operations earlier this year in Amsterdam, Netherlands. This second EU office will support sales, account management and marketing efforts in EMEA.”

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