Zalando has officially launched its loyalty program Zalando Plus in France. The all-round service was already available for customers in Germany and Switzerland, while Italy will join soon.
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Today, Zalando has introduced Zalando Plus for selected customers in the Paris area, but the program will be expanded to more French customers at a later stage. With Zalando Plus, members benefit from unlimited free 1-2 day express home delivery, free standard delivery and special offers and discounts. A Zalando Plus membership costs 9.95 euros per year.
‘France is important for Zalando’
For Zalando, France is an important market in Europe. “As one of the biggest fashion markets in Europe, France is important in order for Zalando to achieve the company’s ambition of becoming the starting point for fashion”, Riccardo Vola, Director of Southern Europe and Gift Cards at Zalando, commented.
France is one of the biggest fashion markets in Europe and an important market for Zalando.
Aside from the perks mentioned above, Zalando Plus members in France also get exclusive services. For instance, they can make use of the “try first, pay later” payment method , which enables them to try on purchases directly at home and pay only for the items they keep. French consumers can also return items free and directly in their own mailbox.
Expansion across Europe
In May 2019, the German fashion giant announced it would expand Zalando Plus across Europe, with France and Italy being the first two markets where it would launch this loyalty program.